We at Penland Corner Consultants have been always amused at the trendiness related to the concept of “going green”. Clearly the popularity of this term and the subsequent push to get everyone on this page has gained momentum beyond the few original tree huggers in their sandal shoes; professing  doom and gloom if we do not go green. Given the traction of this, it seems this term, as we see it, has become a mantra used rather loosely to address  a variety of agendas in the business world hidden under the umbrella that the business is making our world a better place. Now anyone will attempt to attach a green tag on their product or service to associate with this popular trend, even if there is an obvious tie or not. Marketing 101:  brand as you see necessary to increase the bottom line and pay little attention to little else.

I am not advocating that going green is not good for the environment. I am just amused at the notion of so many jumping on the band wagon to promote products when the company really does nothing adhere to green initiatives in any other way than their green branding is meant to build sales. Jump on the political correctness train, what it can hurt if it increases your customer base.

Well, we do believe in green initiatives. You can certainly reference our landing page (www.penlandcorner.com) to see our strong statements on practicing green initiatives. Given the above, some explanation is in order.  You see, we do believe we should concentrate on making the world a better place for generations following us.  We do believe in clean air, modest consumption, and recycling. But at the end of the day, we believe that going green means reducing costs. Its that simple. Our clients engage us for a variety of reasons, and green initiatives are included.  What this ends up resulting in is that the green initiatives means designing IT centers and telecommunication strategies to significantly use less energy; optimize solutions so less maintenance and resources need to be applied. If you wish to categorize this as green under the political correct definitions, fine. But we categorize this as pure cost savings that can be applied straight to the bottom line or to facilitate growth and subsequently more jobs for our economy.

Call it “green”, OK. We call it great business sense, and that’s why we at PCC practice green consulting. It is good for our clients bottom line in cost savings and for the environment.